VIRTUE
VIRTUE LABS Smooth Shampoo 500ml
Virtue Labs Smooth Shampoo 500ml
Gently Cleanses | Reduces Frizz | Enhances Shine
Tame frizz and restore silky smoothness with Virtue Labs Smooth Shampoo. This sulfate-free, deeply nourishing formula cleanses hair while targeting frizz at the source, sealing in moisture and smoothing the hair cuticle. Infused with the groundbreaking Alpha-Keratin 60ku®, this shampoo works to repair damage, strengthen strands, and enhance shine over time.
Why You'll Love Virtue Smooth Shampoo
✔ Gently cleanses without stripping natural oils
✔ Reduces frizz and flyaways for sleek, manageable hair
✔ Seals in moisture and enhances shine for a polished finish
✔ Lightweight formula applies sheerly with no greasy or heavy residue
✔ Safe for colour-treated and chemically processed hair
✔ Sulfate-free, paraben-free, gluten-free, and cruelty-free (Leaping Bunny Certified)
Key Ingredients & Benefits
- Alpha-Keratin 60ku® – A pure, human keratin protein that repairs and strengthens hair from within
- Moisturising Complex – Helps retain hydration for smoother, softer hair
- Frizz-Reducing Agents – Work to smooth rough cuticles and minimise friction between strands
Proven Results
- 97% of women said their hair looked smoother
- 97% of women said their hair looked healthier
- 80% of women felt their hair was more hydrated and frizz-free
How to Use Virtue Smooth Shampoo
- Dispense a 20-cent piece-sized amount into palms
- Emulsify with a splash of water to create a rich lather
- Apply to wet hair, massaging into the scalp and lengths
- Rinse thoroughly and follow with Virtue Smooth Conditioner for best results
Pro Tip: Since Virtue shampoos are highly concentrated, always lather in hands before applying to ensure even distribution.
You Need Virtue Smooth Shampoo If…
✔ Your hair is frizz-prone, wavy, or curly
✔ You want silkier, shinier, and more manageable hair
✔ You use heat styling or chemical treatments and need extra protection
Fragrance
A calming botanical blend of lavender, sweet pear, and fresh mint essential oils, creating a restorative and refreshing experience with every wash.
Size: 500ml
The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.
